When I founded ISVfocus.com Limited in 2007 I wanted to learn about social media in general, and specifically about blogging. From my years in the software industry, it was clear in-house IT departments were on the way out; too complicated and expensive for most companies. End-user organizations are not in the software business.
Building on this view I started a blog about Software as a Service (SaaS). I launched the (now retired) ISV Survival blog in October 2007 to deliver news, reviews and original content on SaaS and what it means to ISVs.
