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The ISV Survival blog: Put trust first to win at SaaS

ISV Survival helps B2B ISVs focus on trust—the most critical part of SaaS. If you are an ISV selling B2B software in a vertical niche, then ISV Survival is for you! Learn how to put trust first to win at SaaS with news, reviews and original content from ISV Survival.

ISVs will always take the blame for SaaS platform downtime

Article written by Andrew Biss on January 7th 2008 at 23:06 GMT

ISVs must isolate their applications from today’s SaaS platforms to benefit from the improved SaaS platforms expected in the future.

Like disk drives, SaaS platforms are subject to unexpected failures

Data storage is very reliable, but still has unexpected and catastrophic failures. That is why you backup your data. You must plan for when things go wrong. It will almost certainly not go wrong in the way you expected, but it will go wrong—sooner or later.

I have seen my fair share of data disasters over the years so I use a variety of media and archive cycles for local backups. For offsite backups I use Jungle Disk. Jungle Disk is a remote storage solution built on the Amazon Simple Storage Service (S3) for data storage and the Amazon Elastic Compute Cloud (EC2) for block-level file updates and other services.

As a “production” user of Amazon Web Services, I follow with interest the increasing acceptance in using Amazon’s S3/EC2 as a SaaS platform. It now seems to be the default assumption that Web 2.0 startups will use Amazon’s platform from day 1 to save a lot of money. Of course, they are also happy to leverage Amazon’s reputation: “If it’s good enough for amazon.com then it is good enough for our users...”

This is all well and good—until the SaaS platform fails—and it will—and then it’s your fault!

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Customers using Web 2.0 applications are driving expectations for SaaS ISVs

Article written by Andrew Biss on December 31st 2007 at 18:59 GMT

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Web 2.0 teaches customers what to expect from web-based applications. ISVs are under increasing pressure to shift their applications to SaaS.

SaaS will replace installable software as GUIs replaced charcter mode interfaces

in 2008 your customers will more and more expect you to offer your business applications via SaaS—whether you are ready to or not.

A long time ago (or so it seems) a similar tale unfolded as customers forced ISVs to shift applications from character mode to GUIs.

The pressure for change did not come from the ISVs. I am sure you also had managers who thought GUIs were a backward step in productivity for business applications. Product managers often claimed “our users do not want a mouse.”

As customers became used to GUIs on their home PCs, they expected the business software they used in the office must also have a GUI—whether it really needs it or not.

The exact same process is being repeated today with the shift from installed software to SaaS.

…continue reading article “Customers using Web 2.0 applications are driving expectations for SaaS ISVs”

Nozbe: SaaS GTD solution fails to build trust relationship with terms of service

Article written by Andrew Biss on December 26th 2007 at 21:34 GMT

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Your terms of service must build a trust relationship with your customers from day 1, otherwise all your other investments are wasted.

Nozbe is a SaaS solution for Getting Things Done

For day-to-day task planning and management I use a light version of David Allen’s Getting Things Done (GTD) method.

Earlier this year I saw a reference on the ZDNet Office Evolution blog to a new SaaS GTD tool called Nozbe from apivision.com. I was reminded of it when lifehack.org included Nozbe in their 11 Top New Web Apps of 2007.

Over the holidays I thought I would give Nozbe a try and see if it could replace my current Microsoft Outlook solution. My initial impression of the site was positive, until I clicked on the Terms of Service link at the bottom of the Nozbe home page.

…continue reading article “Nozbe: SaaS GTD solution fails to build trust relationship with terms of service”

Why ISVs need a SaaS trust architecture to survive the shift to SaaS

Article written by Andrew Biss on December 24th 2007 at 15:32 GMT

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Creating a SaaS Trust Architecture is your top priority, because if your SaaS customers do not trust you then nothing else matters.

Trapped underwater your priority is to find air breathe within 3 minutes

If you are trapped underwater the Rule of Threes says you can survive 3 minutes without air. Your top priority is clear and simple: find air to breathe, and quickly.

What should your top priority be when rebuilding your ISV to survive and profit from the shift to SaaS?

Reading press and analyst reports on SaaS you might think your top priority should be building a scalable back-end platform. Or, maybe your priority should be to select the right rich-client development tool.

These are certainly important issues, but they are not your top priority. Your top priority in rebuilding your ISV is to create your SaaS Trust Architecture. It really is as clear and simple as that.

…continue reading article “Why ISVs need a SaaS trust architecture to survive the shift to SaaS”

3 Lies people tell themselves about why “SaaS does not matter”

Survival Tip written by Andrew Biss on December 18th 2007 at 00:05 GMT

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If you hear someone at your ISV claim that SaaS does not affect them because their product is special then you need to put them straight—fast.

SaaS Tsunami presentation by Rick Chapman at the Business of Software Conference on October 31 2007

You know the shift to SaaS is life-threatening for your future as an ISV—you are doing something about it and reading ISV Survival! Still, you will need to convince colleagues who have not understood the risk your ISV is facing from Software as a Service.

A good place to start is Rick Chapman’s presentation: The SaaS Tsunami: An Analysis of why and how Software as a Service is changing the market.

…continue reading survival tip “3 Lies people tell themselves about why “SaaS does not matter””

What connects ISVs, SaaS and survival?

Article written by Andrew Biss on December 6th 2007 at 00:54 GMT

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To survive and profit as an ISV from the shift to SaaS: recognize the life-threatening situation and focus on what really matters.

Life-threatening situations: underwater, mountains, desert and a wasteland

Trapped underwater and no air to breathe? Lost in the mountains and no shelter for protection? Stranded in the desert and no water to drink? Stuck in a wasteland and no food to eat?

What should you do if you are in one of these life-threatening situations?

First thing: understand your situation and set priorities. This might seem obvious; sadly, the news regularly reminds us otherwise. People often set the wrong priority and the price they pay is their life.

…continue reading article “What connects ISVs, SaaS and survival?”

Hello world! The first survival tip on ISV Survival

Survival Tip written by Andrew Biss on October 1st 2007 at 16:15 GMT

Welcome to the first survival tip on the ISV Survival blog: equipping ISVs to survive and profit from the shift to SaaS.

Scuba tanks: survival equipment for diving

The ISV Survival blog will contain survival tips posted on a regular basis. These are shorter items that link to other websites, blog posts, news articles etc.

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Hello world! The first article on ISV Survival

Article written by Andrew Biss on October 1st 2007 at 16:14 GMT

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Welcome to the first article on the ISV Survival blog: equipping ISVs to survive and profit from the shift to SaaS.

Climbing ropes: survival equipment for climbing

The ISV Survival blog will contain articles posted on a regular basis. These are longer original content items that cover specific topics related to SaaS and ISVs.

…continue reading article “Hello world! The first article on ISV Survival”

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